Recently revitalized, Old Town on Ventura Boulevard provides charming shopping and dining alternatives for visitors and is also the site of the weekly Farmers' Market. Several other key shopping districts round out the offerings with a mixture of chain stores, restaurants and locally owned businesses. Parking is free.
The Old Town revitalization effort began in 1999 with the Ventura Boulevard Streetscape Improvement Project which transformed Ventura Boulevard from a wide asphalt paved thoroughfare to an inviting, pedestrian friendly street that continues to see improvements in both public and private realms. The transformation has been beneficial to Old Town businesses as evidenced by the increased foot traffic and a growing number of sidewalk cafes and specialty retail stores.